You’ll immediately see “Search ads” on the page. Wondering how to find competitors in Facebook’s Ad Library? Great news, it’s as easy as a quick search.įirst, go to the home page of the Ad Library.

This is invaluable information, and you can search for any Page to see what ads they’re currently running- even if you aren’t in the audience who would typically be able to see them in your feed. You’ll also see all of the individual ads that are currently running, along with their start date, which platforms the brand is advertising on, and how many ads use the same creative and/or text. You’ll then see a heading with the Page’s basic information like when the Page was created, how often the name was changed, its number of followers on Facebook and Instagram, and its primary country for those managing the Page. (Pro tip: I always choose “all ads,” and we’ll talk about why later on). You’ll search for a Page name, set the location where the ads are being shown, and choose from ad types you want to see. It’s always been called the “Facebook Ad Library,” though it’s technically now called the “Meta Ad Library” after the rebranding changes. This includes not only Facebook and its various placements, but Instagram, WhatsApp, and audience network ads, too. The Facebook Ads Library is a free, native resource that allows you to search for, find, and view all the ads currently running across the Meta suite of platforms. So let’s dive in and take a look at how to use Facebook’s Ad Library as a social media marketer to improve your clients’ campaigns!

It’s a great way to get inspiration for your own campaigns and to conduct competitor research. The Facebook Ads Library is an invaluable asset to any brand on the social media networking site, whether you’re running ads as a part of your Facebook marketing strategy or not.

A few years back, Facebook gave us an incredible free tool that housed all currently-running ads from any Page that was advertising on the platform: The Facebook Ads Library.

Download video from ad library